The Load Time Lie

Most developers stop optimizing after hitting "good enough" scores (usually 2-3s). Here's what happens when you obsess over every millisecond:

Client: E-commerce (DTC supplements)
Before (Shopify "Optimized" Theme):

• 2.1s load (desktop)

• 4.3s mobile

• $1.2M/year revenue

After Our Redesign:

• 0.48s desktop / 0.92s mobile (WebPageTest)

• $1.8M revenue (+50%) in 6 months

  
  

The Technical Breakdown

1. The 300ms Challenge
   Google's 2018 study found 300ms delays hurt conversions 5-8%. Our fixes:

   • Host hero text in HTML (no font load)

   • Inline critical CSS under 5KB

   • Lazy load everything below fold

2. Framer-Specific Tactics

   • Disable unused CMS fields (saves ~200ms)

   • Replace Lottie with CSS animations (saves 300KB)

   • Set all images to loading="lazy"

3. The Testing Rig
   We test on:

   • Moto G4 (3G)

   • iPhone 12 (5G)

   • Desktop (Chrome/Firefox)

   
   

When Speed Isn't Everything

• Marketing sites needing video backgrounds

• Art portfolios

• Clients who insist on custom fonts