The $287,000 Mistake

In 2022, a client rejected our $15K proposal... then spent $287K with an agency that delivered the same results 6 months later. Their secret? Case studies structured as business plans.

The 4-Part Template

1. The Leak (Lost $$$)
Bad Example: "Client needed modern website"
Good Example:
"Analysis showed 83% of mobile users abandoned at checkout due to 5-step form (losing $28K/month)"

2. The Fix (Your Solution)
Bad: "Redesigned UI"
Good:
"Implemented:

• 1-click Apple Pay

• Autofill from LinkedIn

• Progress tracker"

3. The Proof (Metrics)
Bad: "Client loved it!"
Good:
"Results after 30 days:

• Form completions ▲ 62%

• Support tickets ▼ 41%

• Revenue ▲ $19K/month"

4. The Upsell (Next Steps)
Bad: "Contact us"
Good:
"3 ways we can help:

1. Audit your highest-value flow (free)

2. Redesign checkout (2-week sprint)

3. Train your team (ongoing)"